Simple Example for Value Capture in a Business

Almost everyone knows that a business needs to create value, but they probably don't know about capturing value. The simplest example is the CoinStar. Do you have a piggy bank that’s ready to burst, or a bag of change that you’d like to deposit into your account? CoinStar® machines quickly count up your coins and provide you with cash. A fee of 10% will be deducted from your deposit. The business captures value by charging a percentage of fees. CoinStar considers it's service to be of value, some of the people would consider that it adds enough value to give 10% of their deposit.