Conversion Points
Every time your audience is asked to take an action within your sales funnel some users fall off. The key to a highly profitable funnel is to optimize each one of these conversion points.
Let's see which conversion points matter most, how to optimize them, and the 4 main metrics you should track if you want to profit.
- Lead Magnet
- Opt-In
- Email Followups (Open Rates)
- Order Form Conversion
- Upsell
Every single step in the sales process is a conversion point. Every kind of sales funnel has it's own conversion points. Take a look at your existing funnel and identify all the conversion points. Conversion rates in sales page is one of the conversion point in the sales process. But the entire sales process must be optimized.
Key Metrics
- Cost of Customer Acquisition
- Life-Time Customer Value (Triple the initial sale, in two years or so).
- Cost Per Lead
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