Corey Rudl Course Notes

Success

Focus

Success depends on focusing on one thing, learn that one thing inside out, then move on to the next strategy or technique and the next and the next.

Testing

Test small but succeed BIG. 9 out 10 tests may fail. Invest on the one hit and succeed in a big way.

Follow your Passion

Spend your time doing something that you love to do. Think about the things in life that get you really excited and how you could translate them into a business.

Find a Problem

Find a Market

Find a small, targeted group of people who share a specific interest. Look for a problem that people are actively trying to solve. Identify a specific and highly focused group of people who are looking for something online that they cannot easily find.

My market is people who are (action) + (your area of interest)
My market is people who want to build SaaS apps

Think like your potential customers. Determine what problem they are trying to solve and what you could offer as a solution. Confirm that the problem is shared by a significant number of people.

How to find a market that wants to buy from you? Beginners Tip: Start with a market that's easy to target.

Solve a Problem

Go to chat rooms. Sign up for newsletters. Analyze the information and uncover a common problem in your market. Fill out:

Problem  : Need the help of webmaster to create a workshop to sell tickets. Frustrating to buy multiple workshops due to quirky UI.
Dream     : What if you did not need a webmaster? What if you could do it by logging in as site admin and just point and click to create a workshop and start taking payments as easily as filling out a web form?
Solution  : TadaWorshop is born!

Benefits

Focus on Benefits

• Emphasize how the product will benefit the customer. 
• Turn the features into compelling benefits.

Benefit explains the advantages the customer will get from using the product. Benefits are the answers to:

1. What's in it for me? 
2. Why should I keep reading?
3. Why should I order?

If you already have customers, ask them:

• What do they like about the product?
• How has it benefited them?

Develop a Strong USP

Emphasize what makes you better than your competition. Explain exactly how and why they will benefit from doing business with you. It could be price, service, guarantee etc.

Education Marketing

Educate the Consumer

Educating the consumer builds credibility. You can make your site a valuable resource by giving free tips and tools. This will build reputation and make visitors come back to your site. You will establish yourself as an expert in your field, someone who is knowledgeable and trustworthy. Once your visitors trust you, they will buy from you.

Call to Action

Include a Call to Action

Tell your visitors exactly what you want them to do.

• Subscribe
• Click
• Fill out a survey
• Read an article
• Enter a contest
• Search 
• Join your affiliate program
• Buy your product

Always Be Testing

Test Before you Invest

Learn what your customers want by tracking what they do at your website. You can then maximize profits by adjusting your website to reflect your market's interests and needs. The process of test, evaluate, tweak and re-test will produce good results. Test three main things:

1. The headline or opening sentence
2. Offer
3. Price

Also, sales copy, ordering process etc.

Find the Market First

Look for a market with a common problem they are actively trying to solve. The key to success is to find a group of people who share a need and come up with an idea for a product that will satisfy that need.

Most people go online to search for solutions to their problems. Once you identify a group of people with a common problem, you can start to think about a product you can position as a solution to that problem. Then, all you have to do is put yourself in the way of your perfect potential customers and set yourself up for a successful business.

Success Blueprint

Identify your Skills and Interests

Base your business on your own personal skills and interests. Before brainstorming for possible markets, consider the following:

• What are you interested in?
• What are you passionate about?
• What subject do you have a lot of knowledge about?
• What are people always coming to you for advice about?

Follow in the Footsteps of Successful People

The key to building a successful business is to look for an existing market that needs something you can offer them. You need to find the problem first before you start trying to find the solution.

Automate your Business Process

Automate early and automate as many aspects of your business as you possibly can.

Use of Multimedia

Video and audio can increase your credibility and help your visitors learn more about your business and products. You can give a product demo to show how the product works for potential customers. You can include a welcome video that introduces you and your business and creates a sense of personal connection with visitors. Ask satisfied customers to send in video testimonials in which they talk about how much they like your product and how it's helped them in their lives.

Corey Rudl's resources Dan Kennedy, Jay Abraham and Ted Nicholas.