Information Architecture : Analyzing User Research

Purpose of Analysis

The purpose of analysis is to:

• Identify consistent issues
• Identify patterns of behavior
• Figure out which issues to tackle
• Keep track of insights and ideas

Analysis Steps

Prepare

Get your data and materials ready.

Deconstruct

Pull the data apart so you can look at it outside its original context.

Manipulate

Once you have deconstructed your data, it's easier to identify patterns by playing around with it. As you manipulate it, you'll see patterns and issues more easily.

Identify

Gain insights, start to generate ideas and check that the data supports your ideas.

Summarize and Communicate

Write down what you learned and tell others.