Values and Rules

Value Elicitation

1. What is important to you about X ?
2. What do you want out of X ?
3. What would having X do for you?

Volvo --> Safety
BMW --> Performance

Values are 1 to 3 words.

Beliefs need a full sentence. Attitudes tend to need a paragraph.

How to Identify Rules (After Picture)

1. What has to happen for you to experience / feel [value x] ?
2. How do you know when [value x] is satisfied?
3. How would you decide if X were [value x] ?

Values Elicitation Format

What is important to you about X ?
Value: ______________

What has to happen for you to experience [value x]?
Rule: ________________

Values Hierarchy

What is important to you about x?
Value: ________________

What has to happen for you to experience [value x]?
Enhanced Rules: ________________